At Asia Senses Travel we’re adventurers at heart. Our journeys are all about discovering new places and cultures while creating unforgettable memories through physical activity and breathtaking scenery.
Japan's fifth-largest city, and the prefectural capital of Hokkaidō, Sapporo is a dynamic urban centre that offers everything you'd want from a Japanese city: a thriving food scene, stylish cafes, neon-lit nightlife, shopping galore – and then some. While many travellers see the city as a transit hub from which to access Hokkaidō's mountains and hot springs, there are enough worthwhile attractions to keep you here for days.
The city has a humid continental climate. Summer is the season for beer and food festivals. In February, despite the bitter cold, Sapporo hosts the Sapporo Snow Festival which annually attracts about two million tourists gathered from the four corners of the Earth, and the population literally doubles during the famous festival.
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Sapporo became world famous in 1972 when the Olympic Winter Games were held there. Today, the city is well known for its ramen, beer, and the annual snow festival held in February.
Japan Travel Specialist
Best Time to Visit Sapporo
Best time to visit Sapporo is during the winter months. Snow in the winter makes it one of the most popular skiing destinations in Japan; the temperatures certainly drop but it is beautiful at this time of the year. If you are interested in snow sports, then Sapporo is known as the Winter Sports capital of Japan and you will have plenty of opportunity to enjoy the sports activity here. Tourists come from far and near to Sapporo in February for the famous Snow Festival when gigantic ice sculptures are on display - they are real works of art and are lit up in the nights and present a very beautiful sight for the viewer.
Spring is a lovely time to be here, as when the snow melts the flowers bloom. By end April, early May the trees are laden with cherry blossoms and make a pleasant sight. The weather also warms up but never gets too hot in Sapporo, so this is good time to visit Sapporo. End April is also the time of Golden Week when Sapporo turns festive.
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Festivals, Events and Seasonal Reasons to Visit
Sapporo Snow Festival or Sapporo Yuki Matsuri attracts two million visitors to Sapporo's annual snow festival in early February. Highlights include the international snow sculpture contest, ice slides and mazes for kids and plenty of drunken revelry.
Our itineraries will give you suggestions for what is possible when you travel to Sapporo, and they showcase routes we know work particularly well. Treat them as inspiration, because your trip will be created uniquely by one of our specialists. Alternatively, if you would like to include a visit to Sapporo on a bespoke touring itinerary to Japan, do not hesitate to contact us.